SeaVees pantone sneakers
A lesson in graphic design & shoes: PMS (Pantone matching system) is an internationally recognized colour system used by all who design//print//etc.
It means that you design something on your computer with a specific colour, you can then tell the printer what colour you used. Eg, you draw a fireteuck in Pantone 354, then tell the printer to prit in that colour and there is no mismatch. There is about 570 colours or so, and they have been around for 45 years!
Now, these shoes are Pantone base white. The first co-lab ever between pantone and a third party company. Holla!
Lesson complete. A+